Irrespective of the sector or industry a company operates in, it is crucial that they consider marketing as an important aspect of their overall business strategy, as it is a key element of reaching the relevant customer base. Scott Tominaga mentions that while creating a loyal customer base is crucial in the financial services sector much like any other industry, it can prove to be hard to achieve without the usage of proper marketing tools. Competitive and successful business marketing tools can go a long way in enabling businesses to properly connect with their customer base on both a rational and emotional level.

Professionals belonging to the financial services industry need to build a certain level of trust with their customer base, so that they can rely on them with their hard-earned money. Scott Tominaga mentions that people would never trust a company with their money with whom they cannot relate to, and hence it is crucial for all firms belonging to the sector of finance to try and build their goodwill and use good marketing techniques so as to magnetize more customers.

Marketing is important for almost all types of enterprises dealing with financial services, including traders, banks, brokers, start-up financial companies, credit firms, alternative lenders, financial advisers, and financial planners.

It is crucial to note that the contemporary financial services industry is highly competitive, and hence it becomes difficult for firms to try and stand out from other firms. Nowadays, people additionally want real-time information when it comes to exchange rates, stocks, money matters, and other financial statistics as they are constantly fluctuating. Good digital marketing techniques can help companies to provide such data to their stakeholders, thereby providing them with an additional level of customer care.

According to Scott Tominaga, here are some of the ways having a good digital marketing strategy can prove to be advantageous for a financial services firm:

• Having a solid online presence makes it easier for a business to hold on to old customers, connect novice users, and target new customers, thereby building a strong relationship of faith and trust with them
• Digital marketing provides a great way to target genuine customers, which is much better than wasting time on people who have low chances of getting converted into customers
• Through digital marketing methods, companies can keep an eye out for their discerning competitors, and get a better insight on their best move and key strategies
• Digital marketing is one of the best ways to track and understand customer behaviors, based on whose results companies can enhance their existing products and services for superior customer satisfaction

Digital marketing also aids firms belonging to the financial service sector to truly analyze their market performance, thereby enabling their business to stand strong in the long run. Without incorporating proper marketing tools, especially contemporary digital methods into their business strategy, companies may not reach up to their optimal potential.